Better insight, better strategy
Consumers expect brands to reflect their values. Increasingly they're buying from those that do
(and abandoning those that do not).
Brands therefore need to be certain that they're in line with consumer attitudes. And clear on how they are
to develop, if they want to sustain their success.
The Charisma Index was designed to give that insight and direction.
Traditional studies tend to give one-dimensional and
one-directional snapshots from the brand's perspective.
Our model creates a 3-D portrait: it shows exactly how consumers see the brand in the context of societal and their own values. It reveals the true dynamics of the relationship consumers have with a brand. And it indicates how the brand is likely to perform in the future.
The Consumer Index takes insight into strategy, and drives towards leadership.
Accessing the value of the Charisma Index
All of our client engagements begin with insights into their brand. That can be as simple
as producing a report of the existing study, or creating a bespoke version to include
specifically-chosen competitor and peer brands.
1 market: £3,600
2 markets: £7,000
3 markets: £10,000
4 markets: £12,000
All data questions and brands
One sector only (global and per market data, all global brand average) : £4,800
BRANDS FEATURED IN 2019 REPORT
TECHNOLOGY & TELECOM
The Charisma Partnership Ltd
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