The Charisma Index 2019

 

Better insight, better strategy

Consumers expect brands to reflect their values. Increasingly they're buying from those that do
(and abandoning those that do not).

Brands therefore need to be certain that they're in line with consumer attitudes. And clear on how they are
to develop, if they want to 
sustain their success.

   

The Charisma Index was designed to give that insight and direction.

 

Traditional studies tend to give one-dimensional and
one-directional snapshots from the brand's perspective.

 

Our model creates a 3-D portrait: it shows exactly how consumers see the brand in the context of societal and their own values. It reveals the true dynamics of the relationship consumers have with a brand. And it indicates how the brand is likely to perform in the future.

The Consumer Index takes insight into strategy, and drives towards leadership.

Accessing the value of the Charisma Index

All of our client engagements begin with insights into their brand. That can be as simple

as producing a report of the existing study, or creating a bespoke version to include
specifically-chosen 
competitor and peer brands.
 

1 market: £3,600
2 markets: £7,000

3 markets: £10,000
4 markets: £12,000

All data questions and brands

One sector only (global and per market data, all global brand average) : £4,800

BRANDS FEATURED IN 2019 REPORT

TECHNOLOGY & TELECOM

AIRLINES & TRAVEL

Global: London Heathrow

UK: British Airways, EasyJet

US: American Airways, Boeing

Germany: Lufthansa

Italy: Alitalia, EasyJet

FOOD

Global:  McDonalds,  Starbucks

 

UK: Ferrero

US:  Hershey

Germany:  Haribo  
Italy:  Barilla,  de Longhi,  Ferrero,  Lavazza

POWER & CONSTRUCTION

Global:  BP

UK:  Barrett Homes

US:  ExxonMobil

AUTOMOTIVE

All global:  

 

BMW

Honda

Mercedes Benz

Tesla

VW

INTERNET

All global:  

Amazon

Facebook 

Paypal 

Uber

RETAIL

Global:  Ikea

UK:  Boots,  John Lewis  Tesco  WH Smith

US: Walmart

Germany:  Aldi

Italy:  Conad

CHARITIES

All global:

 

Oxfam

Save the Children

Unicef

LUXURY/SPORT/APPAREL

Global:  Burberry, Nike
 

UK: Tiffany

US:  Tiffany

Germany: Adidas,  Hugo Boss, Swarowski, Tiffany

Italy: Armani,  Hugo Boss 

TECHNOLOGY & TELECOM

Global:  Apple.  Huawei, Samsung,  Vodafone

US:  Verizon

Germany: Deutsche Telekom

FINANCE

Global:  Amex,  HSBC

UK:  Barclays

US:  Equifax,  Wells Fargo

Germany:  Allianz,  Deutsche Bank

Italy:  Unicredit 

MEDIA & ENTERTAINMENT

Global: Apple Music, FIFA, LEGO, Netflix, Spotify

US: CNN

    The Charisma Index 2019

The Charisma Partnership Ltd 
Smith House   George Street   Stroud   GL6 0NP