REVEALING THE TRUTH OF CONSUMER RELATIONSHIPS

Better insight

Better strategy

Better results

A 3-D ANALYSIS AND ACTION PLAN

Consumers expect brands to reflect their personal values, and are beginning to make their purchase decisions on that basis. Our model shows how brands are seen in that societal context; it is a dynamic measure of consumers' relationships with brands; and it indicates a brand's future chances of success.

SECTOR REPORTS AVAILABLE FOR:

 

               AIRLINES & TRAVEL

               AUTOMOTIVE

               CHARITIES

               FINANCE

               FOOD

               INTERNET

               LUXURY / SPORT / APPAREL

               MEDIA & ENTERTAINMENT

               POWER & CONSTRUCTION

               RETAIL

               TECHNOLOGY & TELECOMS

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