REVEALING THE TRUTH OF CONSUMER RELATIONSHIPS
Better insight
Better strategy
Better results
A 3-D ANALYSIS AND ACTION PLAN
Consumers expect brands to reflect their personal values, and are beginning to make their purchase decisions on that basis. Our model shows how brands are seen in that societal context; it is a dynamic measure of consumers' relationships with brands; and it indicates a brand's future chances of success.

SECTOR REPORTS AVAILABLE FOR:
AIRLINES & TRAVEL
AUTOMOTIVE
CHARITIES
FINANCE
FOOD
INTERNET
LUXURY / SPORT / APPAREL
MEDIA & ENTERTAINMENT
POWER & CONSTRUCTION
RETAIL
TECHNOLOGY & TELECOMS