"The danger in times of turbulence is not the turbulence itself, but to act with yesterday's logic"
THE EXPERIENCE OF BEING AN EMPLOYEE, A CUSTOMER, A CITIZEN, A HUMAN HAS CHANGED
How should leaders respond? We can be sure that no L&D programme or brand manual prepared anyone or any organisation for a global pandemic that shut down the economy. What got us here won't get us out of here. That's as true for a CEO and leadership team, as it is for organisations and brands. Yesterday's logic was built on yesterday's questions, and can't work for the emerging 'next normal'.
We believe that leaders and leadership will be created by understanding what is important to people in this new world, and by being great at satisfying those priorities. The need to transition to a new mentality was already becoming clear before Covid-19 struck; we had already begun to provide our clients with insights into this new demand.
It's time for a new logic.